Howto Series | #3 — What makes you drool over a recipe post

Everybody loves a good food (if not recipe) post. With the tag #dailyfoodphotography trending, no wonder many would stand up on tables and chairs to take stunning flatlays, so they'd get to join contests that ultimately reward with them with some SBDs, aside from jumping on the food-whoring bandwagon.

Small money is also good money better than none. After all, don't we all eat every day? Wouldn't hurt just spending an extra minute or two to click their seconds away for a relished photo.

While you're at it, why not create a post that detailed the whole process of snapping great food pictures. When you're feeling more adventurous, consider documenting your recipe.

Coupled with attractive, decorated end-product and step-by-step process on how to whip out delicious food, you stand a chance of getting noticed not only by the curators but your avid followers as well.

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What's cooking? The Dos and Don'ts

 

Do's: Entice your readers with great visuals

The Oomph Factor:

When shooting for food videography, bear in mind of the lighting, angle, and positioning of the product. Whether you're into flat-lays or green screens, the star of the show is always your food and food you shall focus.

 

Don'ts: Leave the juicy bits out

The Yikes Factor:

If videography is not your strong arm in content creation, don't force it. Sure, with ample of practice and patience you'll get to mastery. Though in the process of churning out great content for consumption, you might want to take it easy and go with a 'simpler' option of photo-taking, which might or might not be your talent but at least it's not as time-consuming as video editing. Should you decide that you want to produce videos instead, include a description at least in your post so your readers will know what to expect. For a kickstart, why not tease your readers with snapshots and previews. Which brings me to my next point if you find video making too tedious for your liking…

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Do's: Experiment with different angles, colors, and themes

The Oomph Factor:

When capturing the perfect angle of a granola-filled bowl, be sure to do it exceptionally well. If it helps to prepare for the shooting day, decide on your desired theme, completing the theme with color palettes and inspired images. To envision the right feel for your pictures, Pinterest is undoubtedly useful when comes to serving that purpose. Don't worry about being a copycat. You're not copying if you're coming up with a better version of the artwork. Copying is only scorned upon, only if you produce the exact work and pass it off as your own.

Don'ts: Kill your readers with sloppy images

The Yikes Factor:

Poorly formatted or the author is just plain lazy and couldn't be bothered to proof-check his/her post. Makes my eyes bleed and I was hoping that the Tom yam's spiciness would do the honour of pricking my sight instead.

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Do's: Format a clean-cut process

The Oomph Factor:

What do you expect from a recipe post? Without a doubt, its the step-by-step process. A detailed, concise documentary will definitely get your readers to resteem and bookmark your post. Show them how it's done. At least your readers can tell the difference between a soggy dough and a risen one.

PS: Not every reader cooks or bakes. The master key (point) to unlocking an exceptional food or recipe content is to assume that your readers are not cooks and bakers. That's why they're drawn to your post anyway. If they don't, it also means that you're not catering to that target market of readers. Just like how some people would love reading autobiographies, while others might shun away and would rather choose a fiction.

Don'ts: Leave a distasteful 'essay' as a recipe post

The Yikes Factor:

Lazy content without formatting puts us off. Really, do you want to be reading an essay when cooking? Number your steps; at least you won't be torturing your readers and they won't need to scroll up to check and see if s/he should poach, sear, and blanch that Halibut.

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Why this even matters?

 
The only thing that should be cooking in your pot is your ingredients, not blood-shot-eyes or fried-brain after going through sloppy, lazy contents. For more foodie-loving posts, check these Steemians out.

Handpicked, and curated as my favs, they made it to the list because these Steemians make you want to lick your screen — right now [1, 2, 3, 4]

 
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PPS: This post is my third instalment of my previous two. If you have missed them, check them out now.

 

1. Howto Series | #1 — What makes a photography post irresistible

2. Howto Series | #2 — What makes a scientific post stimulating

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Image credit: All public domain images are taken from Pexels unless stated otherwise.
 

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