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But it's no substitute for good content. The click bait may lure the readers in, but if the first paragraph itself does not show promise, then it may even back fire.

True that, Here in steem it is more difficult for click bait to succeed, good content is needed to generate true feedback and upvote.

I think a combination of quality content, witty title and shameless promotion is the key, haha. I struggle with the third. :(

Yeah, it was nice to see a well written piece filled with good content after clicking the title. Great job, Mav.