Update on Steem's Facebook promotion campaign

It's been a while since I updated you on what I've been up to. Last time, thanks to this post, I raised funds for the first campaign to promote Steem on Facebook. For a while I couldn't start doing anything because I didn't reach the threshold amount to convert Steem to national currency. Eventually, enough funds accumulated in my own wallet to withdraw them along with advertising funds. I could start experimenting.

The first campaign was exclusively test. To conduct it, I chose this post as the target page. Targeting was set exclusively for English-speaking countries, but without European Union countries. In order to conduct advertising campaigns in the European Union, you need to fulfill more requirements, in particular, to do it as a legal entity. Too bad. I would like to see more people from Europe on Steemit.

This first Steem promotion campaign ended prematurely. I made a mistake when specifying the payment information, the funds were debited from the wrong account and they quickly ran out. The results of the first campaign looked like this:

• impressions - 3790
• coverage - 2933
• link clicks - 26
• expenses - 86.27 hryvnias ($2.05)

I was pleasantly surprised by the results, because for just $2, a lot of people learned about Steem, namely 2933 people, and 26 of them actually became interested in it because they followed the link.

I was ready to run a new campaign. But the eternal question arose: "How exactly to promote Steem?" We lack programmers and investors, we have a number of good authors. Is it possible to find an investor using advertising? Very unlikely. Is it possible to interest a programmer with the help of advertising? I think with the background of the negative image of Steem on the Internet, it will be extremely difficult. And then it occurred to me that investors and programmers themselves will come to Steem if it is crowded, if there are many talented authors here, and people will want to read posts published in Steemit.

I remembered how once in 2007 I bought my first computer and connected my first unlimited Internet. I soon learned that there are tons of new personal blogs popping up online every day. At that time, it was quite difficult to start a blog. It was necessary to learn the basics of website building, to pay for hosting and a domain. But even that did not stop people. It seemed like everyone around wanted to be a blogger. People had something to say.

Steemit offers a ready-made solution. Press the button and write, you will be heard and you will receive a reward. It should get people interested like they used to, because people like to express their opinion.

I wrote a new landing page and started a new campaign to promote Steem. This time I chose very broad targeting, including countries in North and South America, Africa, Asia and Australia. The only region where I can't promote Steem is the European Union.

This time I got the following results:

• impressions - 23207
• coverage - 12163
• link clicks - 1057
• expenses - 399.71 hryvnias ($9.50)

I will also provide screenshots of the results of both campaigns, but they will not be very informative for you, since everything is written in Ukrainian:

Further plans

I haven't spent all the money on advertising yet, so I plan to continue this activity. Originally, I wanted to use as a landing page one of the posts about Justin Sanh's message on the X network, where he promises a big new project on Steemit based on AI. But I don't want the mention of AI to create the wrong associations for new users. I'm afraid we could end up with hundreds of authors posting AI generated posts. So I will look for other potential landing pages or maybe create one.

I will keep the community informed of the results as it helps me raise funds for my Steem promotion campaigns.

With best regards,
@o1eh