The rise of influencer marketing and its impact on the brands of the products offered
With the rise of social networks, it is no secret that people who have taken a leading role in social networks such as Tiktok, Instagram and YouTube (Influencers) promote and advertise some brands of products, so this type of marketing of these influencers can have an impact on how these products are marketed.
It is very normal that now companies want to promote their products using unfluencers, since from my perspective people are watching more videos on social networks than the same traditional TV.
In this digital era for many it is very boring to watch TV in the traditional way as it was done years ago, on the contrary people consume a lot to watch videos by Tiktok and YouTube, which is why influencer marketing takes a great importance and today is emerging as a very powerful strategy.
Influencers are those people who upload content on social networks, in many cases are funny videos, stories, among others that make them have followers in these social networks, these influencers have become the new brand prescribers, as they have generated a great ability to build trust and connection with people who consume their content, as their audience makes these unfluencers strategic allies for companies wishing to promote their products.
Companies have already realized that in order to make their brands known to a wider market of consumers, they need to reach a larger audience, and this is only possible by making themselves known through these influencers.
There are even countries where politicians try to appear in videos on social networks with these influencers to capture the attention of an audience that will later go out to vote and where the vote will most likely be inclined to vote for the politician who does marketing advertising with these influencers.
The impact that influencers will have on the marketing system through social networks will be increasingly large, now and in the future the protagonists will not be the usual famous television stations, and that traditional system is democratized in the participation in social networks of people who make videos to upload on social networks like Tiktok, Instagram, these reasons for the new advertising and marketing is what I think will be imposed completely in the near future, so it is worth asking for the reasoning of some:
Are you already prepared to take on the era of influencer marketing by social networks?