VERASITY Can it make us millionaires? │ Project analysis

Verasity (VRA)

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Advertising is a way of communicating that seeks to increase the consumption of products and services or even present new brands and offers in the market. This type of message has always been transmitted through the different media, such as on public roads, on television or in newspapers and magazines. With the arrival of the internet and the rise of streaming content, the field of advertising has found a large number of new media where it can transmit its messages and reach all types of audiences. Not only that, different platforms can offer much more complete and specific metrics about the type of audience they are targeting, an aspect that allows interested advertisers to choose more carefully where to advertise to reach their target consumers.

There are many ways to alter the metrics of views and this generates that many companies that invest money in advertising end up wasting their capital on content that does not have the massiveness that they claim to have. In this context, the Verasity cryptocurrency, also known as VRA, emerged, which is quickly becoming a token that everyone is talking about because of its high profitability.

This cryptocurrency was born in April 2019 and in recent months it began to attract attention in the crypto scene due to the strong bullish rally that it has been showing. Now, to understand this token, it is necessary to delve into the complete project:

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Verasity is a platform focused on advertising in digital media that is also dedicated to the world of electronic sports and entertainment through video. The objective of this project is to collaborate with content producers and video game developers to increase advertising revenue, which makes the platform an ideal option in which everyone wins. On the one hand, content creators can reap higher rewards than through the traditional route. On the other hand, advertisers can be certain who saw the ads and finally, the viewers who consume the content are rewarded with tokens which guarantee that they see the ads.

How does Verasity make advertisers sure that their ads were seen?

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This is one of the most relevant aspects of the project's value proposition: it offers a video player that provides an innovative technology called PoV -proof of view-. This technology is a display test protocol that has been awarded a patent from the United States Patent and Trademark Office. What is revolutionary about this protocol is that it ensures that recorded visualizations in online video platforms they are legitimate, delivering real, secure, accurate and transparent audience statistics on blockchain. In the context of the current problem of "false views", the Verasity proposal becomes very attractive because it addresses a common situation: in the world of multimedia content on the Internet, audience figures are frequently oversized, which means that advertisers they would end up spending money for advertising that they did not receive.

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In fact, there are estimates that more than 50% of the money spent on online advertising belongs to views that are not perceived by organic or real people. By manipulating these algorithms, the value chain made up of creators, brands and advertisers is damaged. Advertisers and sponsors are misled about the scope of their advertising, and creators who put the effort into creating quality content are at a disadvantage compared to others who choose to go down the visualization buying route.

From a monetization point of view, Verasity has a very well articulated system: It earns income by monetizing game tournaments, through customer subscriptions, it also charges commissions on prizes and receives income from video ads.

With the Verasity project understood, it is time to delve into the VRA cryptocurrency: influencers, video game developers or sponsors buy the token to finance their tournaments or advertising campaigns. These purchased cryptocurrencies are used as a reward to attract new users in video game tournaments or new consumers of video content, generating valuable audiences that significantly monetize. What is new about this scheme is that consumers can earn rewards in VRA tokens as a result of their activities.

Not only does it seem like an interesting project, but it really is and the cryptocurrency market in recent months has enough to comment on this. Currently, VRA is ranked 392 in the ranking of cryptocurrencies with a market capitalization of around $ 295 million, this means that it is a cryptocurrency that is still at low levels, which is why it has enormous growth potential .

On the other hand, it has 3.7 billion coins in circulation and although this last aspect sows some doubts among the most cautious, the truth is that it is a project that is in full growth stage. It has a lot of potential to become a very good investment alternative for those who trust the proposal and are willing to expect to see growth in the long term.

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