Logo is very important for your business or company. The logo can reflect the company's identity. Although there are logos that in our view do not reflect the company's identity at all - but often there is a philosophy contained in it.

Think about the Apple logo,!
It's hard to grasp the meaning behind the logo - when connected with the world of technology. If 15 years ago someone showed me the logo, maybe I thought "this is an apple plantation company, or an apple importer". But who would have thought that this great company in Silicon Valley, made by the late Steve Jobs, used the apple logo of someone's bite! :)