Sort:  

I believe that they don't want a name which is to connected to any platform. Look at all the Steem domains / tools / dapps and the mass rebranding which is going on right now.

@steempeak is searching for a platform agnostic brand name. Because they:
-don't wish to go through rebranding again,
-plan to support multiple platforms.

Besides, I like the name 😀👍

Ps: Leah, it's nice talking to you after a long time.

beesocial has nothing to do with hive? Or were you referring to the suggestions in the post from steempeak like peaksocial. Obviously, beesocial has something to do with hive... bee... hive...