They are doing that now, at least they will have some better content and that better content can earn as well? When it comes to distribution and inclusion, the idea is to open taps to those without reputation or Steem Power. However, I think that the biggest gains for this will be for those who put it into communities running SMTs, not Steem, as it always for a community to have attractive, relevant and decent content without having to only rely on their own community for it - which might be small to begin with.

Takes time to evolve.