Marketing Strategy: Definition, Types, and Elements
Marketing strategy is a broad area of study that encompasses the entire marketing process. This article provides a definition and types of marketing strategies.
What Is Marketing Strategy?
A marketing strategy refers to the overall game plan of a business to reach potential consumers and convert them into customers for their products or services. It includes a company value proposition, key brand messages, demographic data on target customers, and other high-level elements.
In simple terms, business marketing strategies are a tool that marketers use to articulate their various campaigns and marketing models. It's how to get customers interested in your products and services.
Four steps are required to create an effective marketing strategy:
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