I agree that if one has everything you get bored (you as in the wealthy not you as in you and me LOL).
There are plenty of films where the bored wealthy set bets on the poor idiots or provoke wars just out of fun.

The poor has no time to break their brains about something like that. It's more about how to get some food on the table and pay the next bill, the on on the top.

I wonder if marketing will have a long life. It's no part of Gates' plans for the new world order same for the nasty new head of the WEF who finds free water for the people (he is for sure not included) already a luxury.