What is the fastest way to lose business
The fastest way to lose business is to consistently deliver poor customer service, ignore feedback, and fail to meet customer expectations. This can manifest through unresponsive communication, low-quality products or services, and a lack of accountability when issues arise. Data from a 2023 American Express survey found that 74% of customers will switch brands after just one bad experience. Combine this with negative online reviews—since 93% of consumers read reviews before purchasing (per a 2024 BrightLocal study)—and you can alienate your customer base almost overnight. Neglecting innovation or failing to adapt to market changes can also tank your business, as competitors quickly fill the gap.
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