Marketing in social networks. Part one. #SDC

As part of my "SDC" (Self-Development Club) idea, I'm studying a social media marketing course and writing this post. Like a short essay, a synopsis that can sometimes be interspersed with my reflections and impressions.

First of all, it is worth really understanding with which social networks work will begin. The course assumes Facebook as one of the most powerful platforms.

Of the advantages of this site is the presence of simple reposts and the presence of a repost counter, and the second difference is the ability to publish a post without a picture.

The task of marketing is simple - to attract people who are interesting to us and convert what the business needs. And business needs loyalty, which then translates into sales.

It is possible to create a group on Facebook, but moderation is required there. This works well for those business options where you need to create a community.

At first, you can simply duplicate content on Facebook and Instagram. However, then most likely you will see the difference between these two sites.

Facebook business pages have the ability to make multilingual - each user will see in their own language. This is convenient, I think, I did not know this. This is what I learned from the course.

The course says that it is Instagram and Facebook that are well suited for promotion, besides being the same company. The course proposes to use these sites. YouTube is considered difficult in terms of creating videos, Twitter and LinkedIn are for social, political, financial activities.

The answer to the lecturer's question whether it is necessary to create separate accounts for each language or each product. The lecturer answers that there is a universal recipe - not to create unnecessary entities if they can not be created.

Since the amount of work also increases by a good two, for each new account. Either one account will be in the clear lead, and the second will be in a clear lack of attention.

It is better not to use direct advertising on social networks. Direct advertising is not particularly well received by visitors to social media accounts.

Recognition is a very specific indicator. Building a loyal community isn't for everyone, but it's good to think about it. And for this, social media accounts can also be useful. Operational information. Be in touch with your user in order to understand what new product to launch.

Getting feedback for processing and taking into account what can be improved. There are no perfect businesses. Loyalty is also calculated using special formulas. If in simple words, then this is how many times a person applied.

Loyalty or recognition are not abstract concepts. There are special formulas in marketing.

Continuation - further!
Thank you for your attention.