"Barnum would put a band of musicians on a balcony overlooking the street, beneath a huge banner proclaiming FREE MUSIC FOR THE MILLIONS. What generosity, New Yorkers thought, and they flocked to hear the free concerts. But Barnum took pains to hire the worst musicians he could find, and soon after the band struck up, people would hurry to buy tickets into the museum, where they would be out of earshot of the band's noise, and of the booing of the crowd." -- The 48 Laws of Power