Hennessy X LeBron James Teams Up for New Limited-Edition Cognac

Hear Hear, cognac lovers and basketball fans! Royal Batch has got some good news for all of you. Hennessy, your global leader in cognac production, has teamed up with the "basketball wizard" LeBron James. As we all know, LeBron is "N.B.A. 's all-time leading scorer, and Hennessy's "oldest cognac house" released V.S. & V.S.O.P. limited-edition collection. The Henessy X Lebron James V.S. is available for purchase starting September 30, 2024.

"In our community, in the Black community, Hennessy has been a part of our story my whole life. And then for me, being a part of the N.B.A., I see so many of the great ventures that they've done- not only with the N.B.A. but also with one of my favorite music artists, Nas, and I see the great things that they do with him as well. So, you just gravitate toward it."-LeBron James

As a venerable leader in the world of cognac, Hennessy is synonymous with luxury, i.e., prestige, quality, and Craftsmanship. Hennessy, synonymous with the highest quality and an emotions-soaked history stretching back as far as 1765. It has crafted a reputation across cultures and markets. And so, it is still one of the most renowned and adored Cognac producers today. With a dedication to innovation and quality, Hennessy has always been a staple in the artistic, music, and athletics worlds. It has been supporting cultural feathertail opportunities and transcending borders regularly.

After months of speculation, Hennessy announced a new special release in collaboration with N.B.A. superstar LeBron James. They are continuing its tradition of allying with influential figures in various fields. The partnership, launched in September 2024, marks the intersection of two cultural superpowers. LeBron's undeniable impact on basketball and Hennessy's standing within cognac. The partnership salutes LeBron's impact on basketball and beyond and Hennessy's inspiration for the beloved game of basketball.

The Story Behind the Collaboration

Now, Hennessy's relationship with basketball could be more groundbreaking. The brand has been The Official Spirit of the N.B.A. since 2020, reaffirming its deep-rooted ties to the sport. Hennessy has long since known that basketball culture is the most influential style of sport around the world, setting trends everywhere, not only on but off-court as well. Due to his elite stature in the basketball world, including being one of the most scorned figures by Jordan on Twitter, LeBron James is perfect for this collaboration. His reach goes well beyond the hardwood as an entrepreneur and philanthropist who mirrors Hennessy's commitments to excellence, innovation, and social responsibility.

LeBron also expressed his appreciation for the collaboration: "They have a championship mindset and dedication to basketball off the court, celebrating the game and its culture in many unique ways. "As an admirer of Hennessy and its iconic brand, I've always appreciated its dedication to the game of basketball and its impact beyond the court," said James. As a result, this partnership is a testament to LeBron's respect for the brand and his dedication to producing something extraordinary for his fans and cognac connoisseurs worldwide.

"We're elated to officially welcome LeBron James to the Hennessy family after many years of mutual admiration and friendship,"

"LeBron is not just a basketball star, but someone who redefines boundaries in sports, style, culture, and beyond. This partnership is more than just a collaboration, it's a statement about what's possible when two cultural icons come together." – Antoine Varlet, Senior Vice President, Hennessy U.S.

How the Henessy X Lebron James Limited Edition Speaks to Both Cognac and Basketball Fans

The other element that makes this collaboration unusual (and unique) is its appetite appeal across the board. What connects the collectors with cognac connoisseurs and basketball fans is the Henessy X Lebron James Limited Edition. To cognac aficionados, it is a premium spirit bearing the imprint of one of athletic history's most iconic figures. To basketball fans, the bottle is a tribute to LeBron and his success.

In addition, Hennessy's close ties with the basketball community strengthen. Since being named the Official Spirit of the N.B.A., Hennessy has found many ways to honor the game and its cultural importance. Through its partnership with LeBron James, Hennessy is further securing itself as a brand that embraces and uplifts basketball culture.

"Hennessy has always understood the intersection between sport, art, and culture," said James. "This collaboration celebrates the influence of basketball both on and off the court."

What Makes the Hennessy Limited Edition by LeBron James So Special?

More than just an exquisitely crafted Cognac, the Hennessy Limited Edition by LeBron James is an experience. It is a celebration of two Kings—LeBron and Hennessy—at the pinnacle of their craft. The package celebrates LeBron's impact on sport and culture and includes a one-of-a-kind bottle. The bottle is an exhibit of its own: sleek, graphic, and a compelling standalone work of art that demands shelf space with cognac enthusiasts and collectors alike.

So, in the spirit of the wise old adage "If it ain't broke, don't fix it," Hennessy has kept true to its roots with its cognac. The spirit is made from the brand's best quality and traditional grains. Smooth and rich in flavor with fantastic complexity, the VS Rocks boasts subtle hints of vanilla and oak combined with delicate spicy notes that any Hennessy expert will recognize and appreciate. But what makes this edition special is a unique twist on the Hennessy Margarita cocktail to embody LeBron's taste and style.

The limited-edition cognac also makes an appealing blend with the updated Hennessy Margarita recipe. The cocktail marries the sophistication of cognac with a daring punch, an homage to LeBron's prowess on the court.

Event Highlights: Launch at the LA Memorial Coliseum

On September 25, 2024, the first Hennessy X LeBron James Limited Edition cognac was launched exclusively at the L.A. Memorial Coliseum. The stage was set at this iconic venue for a union deserving as much celebration, and so, too, it started with the mehndi. Hosted by LeBron James' inner circle, along with a small list of V.I.P. guests, the event pulled from the worlds of entertainment and sports with appearances by rapper Nas and N.B.A. star Anthony Davis.

One of the biggest parts of the night was the reveal of an epic mural for LeBron James that was also projected on the outside of the Coliseum. Artist Stefania Tejada created a larger-than-life tribute to LeBron that highlighted his impact on basketball and world culture. The mural was an exemplary showing of what he and Hennessy stand for, emphasizing creativity, purpose, and ingenuity.

This celebration, which fused aspects of LeBron's journey both on and off the court with the long-serving luxury brand Hennessy, was a spectacular milestone.

In an interview with "The Essence" LeBron said, "As a kid from Akron, it's unbelievable to see me on an iconic brand like Hennessy's".

So, take advantage of your chance to get your hands on this fantastic collaboration that celebrates luxury and sportsmanship. Head over to the Royal Batch collection for premium drinks. Secure your bottle of this limited-edition cognac right away.

Cheers!