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most of the food that isn't aesthetically pleasing just won't make it to market, there is nothing inherently wrong with it though just doesn't look pleasing enough to be sold commercially and therefore usually gets wasted

This is a great idea, it is stunning how much food is thrown away because it "looks ugly". I'm so glad to see companies taking action on this.

A sandwich restaurant that I used to frequent did something similar with their stale bread and loaf ends. It was all diced up with spices and a little oil then roasted to create croutons for their salads. They NEVER purchased croutons, and their wasted bread was almost zero. It was also tasty having croutons made from sour dough, rye, pumpernickel and other varieties of bread. Very colorful.

Do you ever eat Ketchup or tomato sauces?? It comes from the tomatoes that are rotting or are no good for the store... I don't eat ketchup and stuff like that because i don't like the taste but I thought people should know... And fermented foods are very good for our health as long as everything is done with proper procedure :) which i'm sure the companies try their best to do.