Things You Didn't Know About Darling (East Africa) | Superbrands TV

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Darling is a Superbrand.

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Darling is a Superbrand.

“We Care How You Look ” is a slogan that best exemplifies the Darling experience in the Hair and beauty industry.

The African woman is very beauty conscious and Darling endeavours to go the extra mile in helping her redefine her beauty, style and sense of uniqueness everyday with its wide range of hair products.

The Darling brand in Kenya was started in the early 90s, with little capital on a shoestring budget. In 2007 the company partnered with Japanese suppliers, and saw the brand quality and popularity improve almost overnight, becoming a market leader in Kenya.

Darling Hair includes an assortment of braids, weaves, extensions and wigs specially designed to satisfy the desire, taste and aspiration for beauty in every woman.

Darling Hair Additions are manufactured from the highest quality Kanekalon Japanese synthetic fibres to give soft, strong and light braiding styles and the weaves and wigs are soft, smooth and tangle free with long lasting curls and the colours are of Natural Lustre, resembling your natural hair.

Darling’s line of Cosmetics has grown increasingly popular, including Vibrant Sheen, Darling Polisher, 4-in-1 Braid Spray, Hair Food and Olive Oil.

With continuous quality improvement programmes and the adaptation of innovative new hair addition styles, coupled with improvement in service delivery and expanding distribution channels in Mombasa, Nakuru and other East African countries, Darling Hair is set to continue leading the market across Kenya and East Africa as a whole.

Darling Hair is committed to consumer satisfaction through high quality hair additions targeting every woman of African origin, as made clear in Darling’s Mission statement:

"To be a consistent world leader in manufacturing of the highest quality hair additions, with great care being put into each look in regard to creative and innovative designs that meet the needs and style of the everyday woman of African origin; while providing an exciting, competitive, safe and friendly environment for our employees."

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