Finnish 'pulled oats' maker wants a bite of the meat substitutes market

Nordic oats and broad beans are the main ingredients for a new plant-based product that looks like pulled pork and tastes a bit like chicken which a Finnish start-up company hopes will soon be tempting consumers' growing appetite for meat substitutes.

Maija Itkonen and Reetta Kivela, founders of the Finnish food technology start-up Gold & Green Foods, call the product "pulled oats".

"The oats are sheared and heated under the right conditions and combined with the beans. The amino acids that are lacking in oats are in the beans, so they are a good combination," said Kivela, a food scientist, at a lunchtime tasting session in a local restaurant in Helsinki.

http://www.reuters.com/article/us-finland-pulledoats-idUSKCN0V61R0