FanDuel Partners with Gaming Society to Empower Women in Betting - October 2022

Gambling content company Gaming Society officially announced its partnership with FanDuel. The fantasy sports operator will support Gaming Society’s NFL-focused newsletter with sports betting and gamification-focused commentary on recent sports events. The joint initiative also aims to attract more women to the world of sports betting by providing content focused on female athletes.

FanDuel Content Will Power a New NFL Newsletter

As Gaming Society is a relatively new platform, collaborating with a prominent sportsbook like as FanDuel is a logical way to increase its visibility. The firm focuses on gamification, gambling education, and providing customers with the most recent news and information about all aspects of sports betting. In addition to valuing its female audience greatly, Gaming Society focuses on female athletes and betting chances.

Each Thursday, the FanDuel-sponsored NFL newsletter will be released, concentrating mostly on the betting component of the sport and providing useful tips and information to assist bettors make educated selections. Both organizations acknowledge the increasing significance of female followers, thus the newsletter will be directed by women and emphasize approachability and interaction.

Women Fans Receive Increased Focus

Gaming sites co-founder Jaymee Messler was very hopeful regarding the new partnership, stating that it would help both companies reach a new audience and responsibly introduce fans to the sports betting world.

We are thrilled to partner with FanDuel with a shared goal of making sports betting more inclusive and welcoming to all sports fans, and women fans in particular.

Jaymee Messler, co-founder of Gaming Society

Messler added that Gaming Society would strengthen its focus on expanding its content and boosting engagement. The CEO also reaffirmed the platform’s focus on responsibility and approachability.

The Two Companies Share Many Priorities

The new relationship will provide significant benefits to FanDuel at little expense to the operator. The new NFL podcast will serve as an additional media platform for the sportsbook, hence increasing brand recognition. In addition to advancing FanDuel CEO Amy Howe's ambition to attain a more prominent position for women in the business, the women-focused content of Gaming Society increases the attraction of sports betting among female fans. FanDuel acquired around 1.7 million new female customers in 2021, more than any other sportsbook. This number will increase as a result of initiatives like as this latest cooperation, which will allow the operator to reach a hitherto untapped population.

Amy Howe also had great things to say about the partnership with Gaming Society. She was pleased to be the first operator to collaborate with the platform and emphasized the significance of female fans.

FanDuel knows that women are sports fans, and we want to tap into already established communities that are seeking out sports betting content in environments that speak directly to them.

Amy Howe, FanDuel CEO

The two companies’ mission to make sports betting more accessible, inclusive, and easier to understand certainly appears commendable. FanDuel and Gaming Society have stressed that they aim towards a responsible approach towards onboarding clients, focusing on awareness and education. As one of the first high-profile companies to prioritize women fans, they now have access to stellar exposure in a previously underutilized market niche.