WHO COMES UP WITH THIS NAMES

So the other day i was looking at some crypto currencies just to get familiar with and i came across this one that really sounds like offensive "f" word

And i know its not that bad when is said in full (finally usable crypto karma) but what if you were to use this ...... To pay how would it sound when you price things .... Example "that phone cost 500 fucks"
Mmmmmmmh