Own a Perkins® Franchise: A Proven Path to Profitable Hospitality
In today’s competitive food service industry, standing out takes more than just great food—it requires brand recognition, operational support, and consistent quality. That’s exactly what you get when you invest in a Perkins Restaurant & Bakery franchise. With a long-standing reputation for family-friendly dining and comforting classics, Perkins gives entrepreneurs a powerful foundation to build a successful business.
A Brand Guests Know and Trust
Since 1958, Perkins has been serving up hearty breakfasts, satisfying lunches, and homestyle dinners across the U.S. The brand has earned the trust of generations of diners by offering consistent quality, friendly service, and the welcoming atmosphere of a hometown favorite.
As a franchise owner, you benefit from instant credibility. People already know what to expect when they walk into a Perkins: warm pancakes, fresh coffee, and a reliable experience. That trust translates into repeat customers and steady revenue.
More Than Just Breakfast
While Perkins is beloved for its breakfast offerings, the menu goes far beyond morning fare. Guests can enjoy everything from burgers and pot roast to soups, salads, and sandwiches. This all-day dining approach makes Perkins a versatile and profitable business model that’s not tied to specific dayparts.
With dine-in, takeout, and delivery options, Perkins caters to modern dining habits, ensuring your restaurant is busy all day long.
The Sweet Side of Business
One of the most unique aspects of the Perkins brand is its in-house bakery. Featuring made-from-scratch pies, cookies, muffins, and more, the bakery adds a whole new dimension to your business. It’s not just about desserts after a meal—many customers visit Perkins just to pick up a pie for the holidays or a dozen muffins for the office.
This built-in feature enhances your revenue opportunities and strengthens your restaurant’s appeal year-round.
Franchisee-Focused Support
Perkins is committed to helping franchisees thrive. From day one, you’ll have access to:
Real estate and site selection guidance
Restaurant design and build-out support
Pre-opening and ongoing training
National and local marketing tools
A tested supply chain and cost-effective vendor relationships
You don’t have to be a restaurant expert to succeed—Perkins gives you the tools and support to learn and grow with confidence.
Resilience in Every Market
Perkins is designed to succeed in a variety of settings—from bustling cities to quieter suburban and rural areas. The brand’s appeal spans generations and demographics, making it a flexible investment that adapts to local communities.
Whether it’s families gathering for Sunday brunch or seniors enjoying weekday specials, Perkins meets the needs of diverse diners.
Conclusion: Own More Than a Restaurant—Own a Legacy
Becoming a Perkins franchisee means more than just running a restaurant. You’re continuing a beloved tradition of hospitality, comfort food, and community connection. With strong brand recognition, a versatile menu, and comprehensive support, owning a Perkins franchise is a path to both personal and financial fulfillment.
If you're ready to bring smiles, serve comfort, and build something lasting, a Perkins Restaurant & Bakery franchise is ready for you.