How to turn a regular user into a fan?
Make him invest his time, money, data. He must share with you a part of his life.
Let's take a look at a few examples of what the user can give you
✅Use Reputation
Reputation is a form of value that a user can literally accumulate, like in a bank. In electronic trading, like eBay, Airbnb and others, people with negative ratings are treated differently than to those who have an excellent reputation. If you have the opportunity to use somehow reputation, then implement it.
Skills and skills.
One of the forms of investment and preservation of value is the time spent in efforts to study the product, the formation of the ability to use the product. When a person has new skills, it becomes easier for him to use the service. For example - Adobe Photoshop, the most common program for professional photo processing. First, it is not easy to use, but the more users get acquainted with it, the more they gain experience.
✅ Data.
One of the approximately preservation of value is the information created and collected by the user - songs, photos, news, etc. But sometimes people invest in the service also through active or passive addition of data about themselves and their actions.
For example: in LinkedIn determined that the more a person writes about himself, the more he is attached to the site.
✅Follovers
For those who aspire to collect as many subscribers as possible, with their growth, the value of the service also increases. Twitter developers want to assemble as wide an audience as possible. And the only way to "legally" get new subscribers is to make interesting tweets. In short, to be subscribed to, you need to invest in the creation of good tweets. The cycle increases the value of the service for both participants in the process.
🔆When you launch the product, take note of these lines:
➖Learn first to understand how consumers behave and how to use the product.
➖ Next, systematize the results to identify users who are used to your product. Having studied the actions and sequence of steps, formulate a hypothesis.
➖ Finally, change the product to influence more users and push them to the path that consumers are taking, already have the habit of using your product, evaluate the results, and then change the product again.
➖Only watch yourself carefully enough to identify new opportunities for creating a product that will lead to habit.
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