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RE: Poll: Would You Like if Steemit Sold Advertising and Shared the Revenue with Us?

in #facebook7 years ago

This is a great response darnuss06. You make some great points here. Here is my question: yes I understand that even harmless banner ads may involve some kind of "selling of information," but is that always the case? I remember the days when banner ads were not re-targeted ads, but just simply dumb ads that were essentially billboards on websites. Don't those still exist in some form? I know that when I go to the Nytimes website, I see ads that were clearly targeted (hence, my info was collected and sold), but I also see a few ads that almost certainly were not re-targeted (or at least I don't think they were). For example, from time to time I will see ads on the nytimes website that are for luxury women's apparel...clearly not for me. So that said, is it really double dipping if they are non-targeted ads? Second, my limited understanding of digital advertising is that the collection of MOST of the data is actually happening on OTHER sites. So for example, I google "travel to Hawaii," and the next day when I go to Nytimes, I see an ad for "Hawaiian Airlines." In this case, it wasn't the Nytimes that collected and sold my info. So is it possible to still do banner ads without collecting/selling information on users? Or are those times gone?

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I think banner ads like the ones you are describing would be acceptable, I could definitely envision different Steem apps, crypto related products/games/etc, or even just users with large followings being interested in paying for some banner ads on Steemit. If I saw ads like those on Steemit I would think twice about it, they would be unobtrusive and entirely what one would expect when using a social media like Steemit.

I would still worry about how that would look to users. Unfortunately in this day and age optics are often more important than facts. A user will probably form an immediate opinion on banner ads when the see them, and that opinion will be hard to change even if that users takes the time to understand what information an advertiser may or may not have about you. I could see that affecting the way Steemit is perceived as a platform, especially where crypto is involved since people involved in crypto are often likely to be concerned with privacy than on a user on a traditional media site.

In summary, I would not have a problem with banner ads or sidebar ads, I could even see them enriching the platform, both literally through adding to the reward pool, and figuratively through providing users and Steemit apps a place to broadcast their products to the community. I would still be worried about how the presence of ads would effect the perception of Steemit as a platform and would probably still lean towards remaining ad free, but I also would not be disappointed to see ads on the platform because of the potential value they could add.