Yeah that's what i think as well that he is clearing out all the shitcoins and ICO ads in order to distance itself from being associated and so that when they release their own own the market is ripe and will swallow it whole.

We have been using Facebook messenger as a primary means of communication and dropping links because unfortunately being in a Third World country we are not as financially free and so anything free like Facebook free data from our Telecoms is a primary way to communicate. We have established our own Discord server for @steemitfamilyph but most people are still in Facebook.

The links are often blocked now and I hardly think that Steemit will be a Facebook killer now because we don't have a lot of marketing done. Who knows in a couple of years especially if Facebook sleeps on its ass and don't innovate.