EA's profits have been in rapid decline due to how high gaming budgets are in the AAA industry. Pair that with the decline of game sales over the years, EA's success hinders on all of their games being massive hits, something they are struggling with more and more as days go by (Especially with the Steam Refund Policy)

Similar with Facebook, facebook activity get slower by the day, Messanger being the only heavily used aspect of the site these days. It's still active, but there's no way to say they aren't in decline these days.

I do think it will be a big thing if they do regardless, they are still huge, but I don't see it being a good thing for anyone if it catches on with the people on Facebook. The best thing that could happen is it flairs out instantly, and enough people learn about Crypto and become interested in it, and realize how terrible facebook's attempt was. If it doesn't flair out immediately I can only imagine bad things to come of it.