I have read your Whitepaper and coincidentally have a similar idea , that i am trying to crowdfund, with no success (so by and in no way i am trying to advertise).
So i thought i just share my 2c in wrt business model maybe they will be of value to Viewly:

1. On pg.14, extending the Sponsor-Creator mechanic to Audience- Creator. There might be a market for on-demand content, where Creator opens a polling on content ideas to be produced in the next episode. The Audience vote-funds the ideas they like. All funds are held in smart contract. At the end of the polling period the winning idea's pledges are retained while the rest refunded. To claim the winning idea reward Creator has to publish the agreed content. If content is acceptable to the backer, then the Creator claims the tokens out of the contract. This mechanic allows Creator to cover production costs, while simultaneously drive community engagement.
2. pg 18: Investment returns I understand the purpose of the disclaimer. But why not have a build in dividend distribution plan? Afterall if all payments will be done in digital tokens with dividends distribution also disbursed in digital tokens, then your ERC token will be a pass-through security and the legal notion of "having a profit" will be further downstream.

Such dividend will add a great transparency to the digicashflow and allow for easier Valuation.

Speaking of which - it would surely be north of $400mln