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"All the businesses that have built on Ethereum will continue building on the new chain" vs ""planning" to build dapps on old chain". I wont argue that you are wrong as we both may very well be correct in this scenario. But why would one choose to develop on ETC when they could either A) develop on ETH or B) Stay fundamentalist but support another second gen VC that offer a strong development staff and similar innovations such as Lisk or Expanse. I am pretty sure any serious company would consider any other route less risky than using ETC to spend millions of development dollars on, from a business perspective it doesn't seem to make sense.