Learn to satisfy

If you asked Brice Partouche, founder and designer of Satisfy Running, what he wanted to be when he grew up, there's a good chance he wouldn't have said what he's doing right now. After all, he didn't even lace into a pair of Nike running shoes until he was 35, let alone have his sights set on starting an athletic brand from scratch. As a kid growing up in the '90s, Partouche preferred a skateboard over trainers as a means of getting exercise and around. But five years ago, a friend convinced him to start running and instantly, in his words, he became "addicted, obsessed, and possessed." And so Satisfy Running was born.
Partouche is no stranger to the apparel game. He launched his denim brand April 77 back in 2001, stocking it with skinny stovepipe jeans and lean ur-rocker staples that are commonplace today (in a post-Hedi-at-SLP menswear landscape), but were considered niche back then. But whereas April 77 was born out of Partouche's love of music, Satisfy stems purely from his newfound love of running—and the community it can create among a group of people who do it together. The name itself is derived from the simple pleasure Partouche gets out of running. But unlike the big juggernauts of athletic wear, Satisfy isn't putting marketing dollars behind campaigns to build a hashtag-fueled community—Partouche wants something more genuine.