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Incubation for airdrops; i.e., IQ.
Dan has finally found partners who listen.

Could you expand on this? What would be airdropped and who would receive it?

Block.One is going to put at least $1,B towards funding new dApps on EOSio. Those that take money from them will not have an ICO, their tokens will be airdropped to all EOS holders. Everipedia was the first announced project to do this.

Once folks realize their is a fantastic fast scalable blockchain with free transactions expect the stampeding hordes to come its way. So many issues around building dApps go away once you make transactions free and have them settled in under a second.

EOSio, it's the future!