Kodak announces ICO launch, was it a lesson learned?

Kodak announces ICO launch, was it a lesson learned?

For the younger ones, Kodak may not be such a well-known name. But the Kodak brand has long been considered one of the most valuable companies in the world.

Reigning supreme in the film and camera market in the 1970s and 1980s the company, the company saw its billing diluted after its competitors put digital cameras on the market. Today the company is case study of many entrepreneurs of how "no" we should act with respect to innovation. Mainly because the company has discovered and pioneered digital camera research.

Therefore, with lessons learned and almost a bankruptcy, which had already been announced, Kodak has been investing all its efforts in not losing the timing of innovative ideas again. Strongly invest in processes and innovation teams.

All of this market research and analysis probably caused the company to announce yesterday the creation of an ICO for marketing and copyright payments for photographers.

The company did not mention many details, but the repercussion was immediate ... so far the stock of the company, which were coming from consequent casualties, had a surprising appreciation of more than 100% in the Nasdaq.

Unfortunately, by it's published so far, the acquisition of the tokens will be open only to selected investors, which may not be appreciated by the conservative BlockChain public, which may be a new way for the "traditional" market to join the tokens and to crypto-coins.

Let's keep an eye on it !!