What is email marketing
What is email marketing?
Talk about email marketing or talking about mailing is one of the most powerful communication tools that exist in online businesses. Americans have known him for a long time and that is why he has a saying:
"The money is in the list"
Which states that any business or project should have a subscriber list and this is a good way to monetize it. Especially if your project is based on the Internet, and is not a traditional company. Email Marketing Stills has the crown of being the king of digital marketing. Email marketing strategy can increase your revenue if done right. Email marketing is not just about sending emails to people. It is more based on strategies and planning.
Why E-mail Marketing Is Great!
Email marketing is of great benefit to businesses because of the value they provide.
It is a low cost
One of the key features is its very low cost and good return on investment. The Data and Marketing Association calls it one of the highest digital returns on the investment platform.
Easy to measure
Some tools can provide you with valuable insights. You can study the behavior and interests of the recipients.
You should optimize your campaigns based on your analytics which will give you better results.
How to do email marketing?
- Select the best location. You can do this in many ways.
You need to create a self-supporting email marketing campaign consisting of email and autoresponder. You will need a service provider who can assist you in email marketing.
- Understand your goals. "There is no plan without a goal"
This is your first and most important step. You must know your space and market. Are you selling your product like an eBook or are you selling your service like a social media service? Or are you an eCommerce store? Depending on your need, your goals are set.
Your goal will define your customers, your targeting strategy, your budget, your email marketing plan, and almost everything else. After selecting goals you will need a list of contacts to send an email to. Learn about the best email marketing tools to automate your growth.
Email marketing platform
If we want to set up a mailing list, in addition to the editorial line and strategy we have to attract customers, we have to deal with the more technical part. The one that refers to sending an email. There are many options for this. We can send email using our own resources, for example, our server, although as we are going to see this is not a good idea if we do not have very specific knowledge, or we are one of the many platforms that exist Can hire the services of Starting a newspaper sending email from our own servers can be disastrous if we don't do things very well. Keep in mind that when we start sending thousands of emails from our servers it is easy for them to add our IP (server) to a blacklist. With this, on the one hand, our customers will not receive their emails or they will receive them in the spam folder, and on the other hand, having an IP in the blacklist, that is, can affect the status of our website considered as a source of spam. is...
You'll have to play with multiple IPs, be careful with shipping rates, etc. Lose a lot of things and gain some. But since we have professionals who are dedicated to it in most things, a big infinity is marketing email platforms at affordable prices, in which we don't have to worry about any technical issues. We just have to take care of our customers, who are our customers, and the newsletters that we send them and their influence, that is, really dedicate ourselves to what interests they give us.
How does the marketing platform work?
These platforms operate on the basis of sent subscribers and emails. That is, they determine their prices based on these two factors.
When hiring a provider to complete newsletter campaigns, you need to keep in mind how much it is going to cost you. Do you have many or few customers? Are you going to send emails daily or from time to time? Do you need an autoresponder? Calculate and choose the company that best suits your way of working.
Strategies and good advice
If you want to start a mailing list in your business then there are different basic points that you should follow. You have to take great care of your customers.
Do not do anything spam
Do not misbehave by sending emails.
Be regular, tell them how often they will receive an email. If you cannot secure a regular frequency, do not leave the list for months.
Send quality content that interests your readers and that meets the expectations you have created.
Do not add anyone to your list without consent.
Study legal issues thoroughly, customers in Spain must register with a double check, and provide you with the possibility to unsubscribe from the list in every email in addition to your data.
View reports and results of campaigns you have done. Study the days that give you the best squeeze rate.
Look for headlines that entice people to open emails.
Are you going to give an ebook or course? Learn how autoresponders work
With all this. We can sum it up by saying that every company with a digital presence should reap the benefits and opportunities of email marketing, although not starting with very regular campaigns, yes being able to monetize when necessary is a good and Yes to create and maintain a healthy mailing list.
All the BEST...