What is direct email marketing?

Consider how many emails you receive each day, and how packed your inbox is.

You're probably inundated with emails of all kinds, as organizations increasingly use email marketing to connect with their customers in order to increase engagement and loyalty.

Today, we'll show you how to use direct email marketing to execute efficient email marketing. We'll go through what it is in depth, as well as other useful information.

Let's get started!

What is the definition of direct email marketing?

Direct email marketing (DEM) is an email marketing method that refers to sending an email campaign directly to subscribers. With targeted, intentional email content, the goal is to sell more of your products/services and build client relationships.

Direct email marketing efforts are frequently directed to specific customer groups. They want to send personalized content to those who are most likely to be interested in seeing it (and hence most likely to click-through and convert it into purchases).

Furthermore, unlike unsolicited commercial email, direct email marketing is typically permission-based opt-in email (UCE). In general, a campaign will have a specific, quantifiable goal in mind, such as increased traffic, clicks, conversions, or transactions, based on key performance indicators (KPIs).

In a nutshell, direct email marketing is a two-way conversation between a brand and its customers.

Learn more about direct email marketing at: https://blog.avada.io/resources/direct-email-marketing.html