Won't be surprising to me that more and more of these "blockchain not bitcoin" services appear to appeal the mainstream corporate crowd to mask the illusion of keeping up with the times.
We go deep into discussion but I would always argue that "blockchain" has no use in the the corporate world where there is no need to decentralize trust since there will always be a trusted 3rd party to be the arbiter of trust.
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I am of the same opinion that the decentralized trust scenario is the primary blockchain use case. For other cases, we have simpler solutions like https://www.scuttlebutt.nz/protocol