The Women's World Cup Team Has Set a New Standard in Sports — and Sponsorships

The U.S. Women’s World Cup winners are getting down to a different kind of business — translating athletic excellence into sponsor support to help grow the profile of women’s soccer.

While marketers often complain there’s little interest in women’s sports in between World Cup events and the Olympics, one difference between the 2015 Women’s World Cup win and that of 2019 is that there appears to be a commitment from advertisers to sustain their efforts in the interim. With the Summer Olympics exactly one year away, brands are stepping up to sponsor high-profile female athletes.

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