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RE: 30 Things This Guy Hates About Your Game Pitch
Interesting list, fits perfectly to crypto. He adresses important issues to optimize the project sucess rate by keeping the arguments within a realistic range and therefore creating a honest, strong and trustworthy picture.
I'm just not sure where what the "publisher" role is in crypto. I guess it could be an exchange. Or it could be an investor. Not sure if there needs to be a 1-to-1 match on terminology.
Likely, investor fits best. I especially like the idea of a "hook" in crypto projects. And the "hook" should not be a pillar.
For example, if someone says that their blockchain is censorship resistant, that's a pillar, not a hook. But if they say that their blockchain has "proof of geography," that could be a good hook.