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RE: Survive through a home business.
Ah yes, Popular Mechanics, back when it used to have real articles, but had adverts for "get rich quick schemes from your home business".
Now, they just talk about poorly thought out ideas for the future.
Kurt has a story about how he advertised in gun magazines until the readers of those stopped being diy'ers, they stopped buying his stuff.
Now the people reading those magazines are mostly lost in fantasies of being gunfighters rather than actually getting the skills.