Assessing The Digital Marketing Value Of Technology Innovation

One of the challenges for digital marketers is how to successfully assess which new technological innovations can be applied to give competitive advantage. For example, personalization technology is intended to enhance the customer’s online experience and increase their loyalty. However, personalization may require a large investment in proprietary software and hardware technology for effective implementation. So how does the business to decide whether to proceed and which technological solutions to adopt? Likewise there is more to digital marketing than establishing and managing a website, a strategy decisions are examined to make decisions to achieve the best media mix is considered.

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