Few Practicing Tips For Making The MOST Of DIGITAL To BUILD BRANDS
Getting To The Top;
Have a holistic mindset – digital works both in the short & the long term, Digital channels pay back more than their deserving share of brand motivation vs. budget spend, returning between 20-30 % on investment equity.
Align & integrated with other media – high reach, concurrent lighting, and creative consistency are keys, Digital works in synergy with other media to the tune of 35% of brand impact.
Manage frequencies – avoid over exposure, Containing frequency will minimize wasted investment and avoid driving a negative brand response.
Design creative with context in mind, Optimizing assets to work their optimum makes your advertising money work to its full capacity.
Test and learn with new and emerging formats, Employing newer and more engaging formats deliver robust results.
Good-Luck (TEAM EXPERTEK US)
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