DIGITAL STRATEGY DEVELOPMENT - FEW PLANNING QUESTIONS ?

These overview questions review strategies to maximize efficiency and effectiveness of the channel. Key questions to consider are:

Q1. Do we have a clear strategy to support growth of our online channels ?

Q2. How do we align our online marketing activities to support our business goals ?

Q3. Which audiences are we targeting and how do we attract them to do business with us online ?

Q4. Which insights do we have about our customer characteristics (profiles) ?

Q5. Have we analyzed our marketplace to understand the types of online sites that affect sales ?

Q6. How is our value proposition and brand offer supported by online channels ?

Q7. How do we integrate channels to support customer journeys ?

Q8. How do we achieve sales growth through customer lifecycle strategies, i.e. reach strategy, interaction and conversion strategy and ongoing engagement strategy ?

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