DIGITAL IS DOMINATING INVESTMENT - Digital Brand Measurement Must Be A Priority?

Digital is dominating media investment. Mobile now commands with higher market share of the total ad market. Greater than TV, Video continues to climb spurred on by increasing availability of screens and greater consumer access through connected TV and publisher creation of quality content. It is must that marketers shed light on some of the blind spots and develop an understanding of both the short and the long-term impacts that digital media can deliver?

From our analysis, digital activity is engaging globally and it’s more than paying its way:

 Delivers ROI on brand metrics
 Builds key equity components to similar levels as other media
 Drives brand metrics after media light ends, similar retention to other channels

Good-Luck (Team Expertek US)
https://www.expertek.net