Increasing transparency and improving the quality of information available within the crypto space.
The informational nature of the reports means that traders will likely still consult ICO rating and review services like the reputable ones offered at Hacked.com.
As an example, this excerpt from the LOOM report wouldn’t make much sense to someone just getting involved in Ethereum investments
Binance is one of the first exchanges to launch by funding itself through an ICO vis-a-vis BNB. Cobinhood launched on a similar model, and thus far both seem to be proving it a viable concept.
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