Process of The Page Dwellers Logo Design (Steemit's Book Club That Rewards you for Learning)

I'm not a graphic designer but I want to improve in this skill so if you have any feedback and tips, it would be greatly appreciated as I want to switch into more design-oriented role.

Here, I'm gonna go through my process of creating a Logo for Steemit's The Page Dwellers book club (organized by @heymattsokol.

There were few requirements.

• It has to be a perfect size for Steemit Post thumbnail
• There has to be two colors maximum
• Preferably minimalistic

Brainstorming

At the beginning I just wrote down different words or ideas that came to my mind when hearing 'The Page Dwellers' or "Book Club".
Many things came up, from obvious things like a Book, Community, Page, Scroll.
But also things like mountain, peak, climbing, a hole, etc. (Getting new knowledge, reaching goals, going deeper).

Sketching

With these words and ideas in mind I started sketching.
Here are few of those sketches where I tried to show off those ideas above.

In this one I was trying to visualize the more abstract ideas of reaching a goal and going deeper in your knowledge.

I'd say I failed :).

Then I was playing more with the book and scroll idea.

Then I was playing with Library and Books and community idea.
I also made another sketch of a book, just because.

This seemed the best. So then I vectorized few of the ideas not really concerning myself with the details and I sent it to Mat to pick one of the concept ideas.

Not too surprisingly, the third one was picked.

Adding Details and Working Toward Final Product

Then I played with it more. I was a bit lost with what colours to use. I picked purple-ish for "wisdom" but even when I have that I wasn't really sure what exact colour to use nad it feels so random to pick one in my Vector Software.

As I also inserted a lightbulb (and a Steem Logo for fun) inside the first book I felt even more lost with the color.
And it didn't feel that nice, anyway.

The Final Product

Then Mat suggested that I get rid off the lightbulb and focus on the font, using just one colour (the grey-ish one).
So I did that. I found some nice fonts that I used.
Though the final one was briliant for this as it is basically letters filled in with "sketch-like" stronkes.
Just perfect.

Then I also accidently didn't colour one of the books back to grey. That's when I actually really started to like the logo.

Now it represents

• Community and more books to be read
• Choosing one book out of many
• Hidden Next book that will provide you with knowledge
• Book Club

So here it is again

Please let me know any feedback you might have or tips with my process, etc.

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If you want to know how I modify my Images, check out my post about a tool I created

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50/50 SP Posts

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About the Author;

Hi, I am Joe and I love freedom.
Freedom of all sorts, social, financial, emotional, physical, freedom from your stuff or place.
My biggest passion is to show that it is possible to live life being free, work towards my freedom, and help others obtain their own versions of freedom.
I also love exploration and experimentation (of all senses).
My articles are about all of this (Freedom, exploration, experimentation)
as well as my own transparent and authentic experiences.