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RE: Paradox of Choice , Barry Schwartz

in #decision8 years ago

It’s a fact that when presented with a lot of options when buying we tend to get paralyze because we don’t know what to choose.

My solution is kind of simple, just go with the first one you find is good enough and DONE. Otherwise we could stay there and lose valuable time while choosing products that are mostly the same. We all know certain people that spend hours shopping for trying to find the “perfect dress” or whatever...

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Totally agree. One of my tactics is to decide beforehand what I need. Then I only go look for that look at nothing else because it is not what I came for. Sort of like filtering out all the excess.