Thanks for your clarification dCommerce, I asked this question since I learned that a conventional ecommerce platform like Alibaba are actually stepping-up against piracy. I believe they will even investigate a seller and if proven guilty they will report to police and remove the seller out of their platform.

I also thought that a product authentication could be in a form of "smart contract" built to your system that can be used to legitimize an item - maybe a form of copyright as well?