David Beckham: Global Brand Summit

The comparison between Becks and Best

Both are models with good looks, natural talent and outstanding in their own time. But when they left Manchester United, they went the other way and not everyone was successful. Best is a hero on the pitch, but he carries with him the tragedies of life due to health problems (alcoholism) and financial hardship.

While leaving United at the age of 28, Beckham not only continues to reap the titles of other teams but is also considered one of the best known stars in the world.

Beckham is always the soul of the Reds
Beckham's talent is better known than Best when he appears in the highest English league title of the Premier League. But unlike Best, Beckham knows how to make the most of his talent both inside and out.

"In my view, Beckham is the first star," says Andy Milligan, author of Brand It Like Beckham, and founder of The Caffeine Partnership. It's not just in the sports field, it's about having to manage the brand yourself or getting support from someone. "
Becks had a lot of glory at Old Trafford

"There are many lessons we can learn from Beckham, but one of them is to look at useful tips," Milligan said. He and his mentors are very intelligent and wise with their options throughout their careers. He knows how to manage himself as a business man.

I do not think Best has any advice, or he will not listen. He can hardly grasp how to maintain a reputation as Beckham did. "

Too good to promote themselves

According to Milligan, the ubiquitous appearance of David Beckham is closely related to the set of values, most notably the brand value: "It is the style sensibility, the dedication of the game. fights and activities he participates in. "
Becks has always been the focus of his place, including Hanoi

Of course, he also said that all of this would be pointless without Beckham's outstanding contributions to the profession: "It is important to remember that all major brands must have something outstanding. No brand can promote itself with cliche promises and tricky marketing tactics.

In terms of product quality, look at what Beckham does. He is one of the most capped players in the England squad, winning four trophies. Beckham is a role model to remind us that every brand has to be built sustainably. "

The moment Beckham retired, he cried, and many fans cried
But Antony Marcou, a sports marketing expert, insists that Beckham knows how to promote images more than other contemporary stars: "Does Cantona, Chris Waddle or Paul Gascoigne play better than Beckham? That is the problem still to be discussed. But Beckham is a media-friendly player, having a famous wife. He's not just a football talent. "

To conclude his opinion, Marcou said: "If you see an emerging phenomenon, a great talent, you often contact a sports star. But Beckham is changing that. "