My first response to your question has to be... What do you consider to be a win?

I see many people use malice to gain an upper hand in money transactions because they simply want your money at any cost.

I also see those who already have more money than they could possibly need, yet continue to strive for more and will use deceit and trickery (perhaps even bribery) to get what they want. These people are not really motivated by monetary gain, but simply seem to thrive on getting their way. I believe this is a power trip for them and makes them feel successful and "smart".

Outwardly, it generally LOOKS like those who do 'what needs to be done in order to win' fare better than those who hold onto the moralistic side. Yet, I don't see a lot of truly happy "successful" people. They are always driven to find more and more "success". It is a bottomless pit for them. It would seem to me then, that real success is just an illusion for that type of person.

On the other hand, those who are not willing to cheat, bribe, extort, or use any sort of trickery to gain advantage often seem content and happy with what they achieve.

Who is the real winner?