I've been listening in, in the background, and @carlgnash is pretty much making the same observations about this whole ball of wax...

In the end, it all amounts to whether these services are "killing the goose that lays golden eggs."

I've been doing "content-for-rewards" sites for almost 20 years... and 99% of them go TU because there's just not adequate thoughts given to the idea that short term profiteering kills long term prospects. But humans tend to be GREEDY and SELF-oriented... and training people to the idea that "$100 a month FOR LIFE" is actually more money than "$1000, right now!" tends to be an uphill battle.