Yes, you're quite right about all those other holidays creeping up... what we used to call "Hallmark Holidays" when it seemed like they were just a rationalization by greeting card companies to get us to spend more money on cards... seemingly for no reason.

Now? It just seems obsessive and unhealthy to me... like somehow "things" have been made a substitute for actually caring and taking time with those we care about. And some of those other holidays? They feel (to me at least) FAR more like an obligation than something I actually enjoy participating in. And I really don't care what society tells me the "perfect" holiday looks like.