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Landing page plays a vital role in improving your conversion rates. Splash pages can appear to welcome you to a specific website, oftentimes they appear once or never again, while others can be a permanent splash page.

Why splash pages work?

Splash pages provides relevant information in just a few seconds on the first page without even scrolling.
The splash page allows you to display your animations or flash at least once
Splash pages can act as an advertisement for the company to show off your best work.
Splash pages allow you readers to choose various functions such as selecting a language or the site technology that fits them.Disadvantages of splash pagesSplash pages are often flawed. Oftentimes, it takes a long time to load and offer no useful information.
In some studies, 25% of visitors leave a site right after seeing a splash page. So you really need a thorough consideration if you want to add splash pages to your site.
Splash pages contains flash animation without useable content, thus, search engines will not rank your site very high, and sometimes bring your site’s ranking down.
Animations in splash pages are repetitive. People who have been in your site before don’t want to sit through it again.