A New blockchain on the Move

Since Bitcoin exploded in the cryptocurrency world, many others are coming up with new currencies. I stumbled upon this new blockchain name KIkIco . According to their white paper , the solution of KIKIco is '' A Platform is an online blockchain technology-based crowdfunding platform which provides its Users (project authors, backers, advisers, escrow-agents, translators, designers, advertisers) with online fundraising tools that operate through decentralized blockchain technology and smart contracts.
These tools provide opportunities to:
launch ICOs, pre-ICOs, and crowdfunding campaigns
provide various support services related to the launching of ICOs, pre-ICOs, and crowdfunding campaigns
ensure the safety of PreICOs, ICOs and other crowfunding campaigns, using KickCoin cryptocurrency for internal payments.
KIKIco claim, "The KICKICO platform supports three kinds of fundraising campaigns: ICO, crowdinvesting, and crowdfunding. No other platform can boast the same flexibility and freedom of choice. In the case of pre-ICO and ICO, when backers buy tokens, they always receive the unique currency created by the KICKICO platform itself - KickCoins.
Therefore, when they support pre-ICO, ICO, or crowdinvesting campaigns, backers receive two currencies at once, which gives them a double benefit, and when they support crowdfunding campaigns, they receive KickCoins, insuring them against the failure of the project. (Whitepaper- KIKICO)

Financial Benefits

Unlike other platforms that charge a 5-10% commission fee for placement, not to mention another 5% given to the payment system and 10-30% paid by creators as fiat money taxes, funds on KICKICO are transferred to campaign creators practically in their entirety in the form of cryptocurrency. The platform charges 4% for ICO campaigns and 4% for crowdfunding campaigns. This fee is taken when the project has successfully finished fundraising. In the case of ICO campaigns that mint new tokens for backers, KICKICO additionally takes 4% of the tokens or cryptocurrency produced by that campaign. This fee is transferred to the KickICO reserve fund (see Fund section below).

Comparison of various commissions and rates to attract investment in the world (including bank account fees)
All other funds are immediately transferred to a campaign creator who decides where, how, and on what terms their taxes will be paid. Therefore, many creators of crowdfunding campaigns launched on KICKICO pay only 4% fees in ETH as compared to a minimum of 15%-40% if they are launched on first-generation crowdfunding platforms." ( Whitepaper -KIKICO)
The questions I really have, how does one differentiate among these ICOs what is valuable ; and furthermore, which one will cross the finish line?