Quick Review: (long story short I bought in, here's why) Lending Platform NovaLend is currently in Pre-ICO.

So, if you want to know my opinion on these somewhat controversial lending platforms, you should watch this video from my d.tube channel:

Aside from whether or not they actually have an arbitrage trading AI, I noticed right off the bat that this platform did not lock up my funds. I invested a small amount to test this platform for this review, and I was impressed by this fact. I could buy the coins from the pre-ico directly from myetherwallet, and upon confirmation, the tokens are deposited back into myetherwallet.

Looking at the roadmap and the mockup designs, things look really nice, I'll go into that further below.

If you're into lending platforms and their potential, keep reading below, but remember never invest money that you aren't willing to lose, a general rule of thumb for all crypto investing, not just lending platforms.

Cost to Invest

There is no minimum purchase amount.

Ways to Earn

Staking? Nice, I'm liking this more and more.

iOS app, loyalty cards?

This is all planned on the roadmap, but the first I've seen from a lending platform of this nature.

When will it hit the External Exchanges?

NovaLend Tokens will be listed on EtherDelta & CoinExchange in March 2018.

Token Info (and how to add it to MEW)

Tokens will be sent instantly after purchase.

Use this informations to add a custom token in MyEtherWallet or MetaMask.
Token Symbol: NLC
Token Decimals: 18
Token Contract Address: 0xd62e9252F1615F5c1133F060CF091aCb4b0faa2b

Whitepaper and Website

If this sounds like something you'd want to take part of, visit their website, and if you like what you see, go ahead and contribute - there is no minimum purchase amount.
Here's a link to the Whitepaper